ALONG Mobile Displayed its New Cell Phone Network Game at the 5th China Digital

In this exhibition, ALONG introduced one of its innovative core games, "Code of Life" (or "COL"). As one multiplayer online casual game in China, COL contains several innovative features. COL is designed to be a friend-making WAP game on a massive scale, with powerful community functions that enable users to form personal relationships through role-playing. This game will also facilitate forming friendships via cell phone by integrating the powerful functions of a mobile phone terminal, with satellite positioning based on GPRS and individualized photo uploads.

Mr. Li Jianwei, CEO of ALONG, commented, "The vast market of over 400 million mobile phone users in China is creating the opportunity to develop the next wave of mobile phone network games. 'Code of Life' is designed to take advantage of easy operations and community while meeting the taste of modern consumers pursuing a simple, fast-paced and interactive life style. An exciting game will accelerate the bloom of the mobile phone network game market."

As one of the top three digital interactive entertainment conferences in the world, ChinaJoy attracts top-tier game developers, operators and hardware providers from all over the world.

Mobile phone games, a new force in the ChinaJoy Show, have developed at an extremely rapid pace in the last two years. With ALONG's presence at ChinaJoy 2007, it will further accelerate the development of the mobile phone game industry.